Who We Are
Fostering Growth with a
Human-Centered Approach
Brightfields was founded by Faten El Ayache www.fatens.com and a team of seasoned industry professionals to address a vital need: the workplace often lacks a focus on the human element and meaningful connection.
Faten, an Executive Coach, Master NLP Practitioner, CIPD Certified Trainer, Career Development Facilitator, and Positive Psychology Practitioner, brings over 20 years of diverse corporate experience in management, sales, learning and development, HR, and career consulting.
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In her career path, Faten has worked with prestigious multinational and governmental organizations. During her corporate journey, she recognized the absence of a people-centric approach and the undervaluation of the human factor in achieving professional success. This realization inspired the creation of Brightfields, a platform dedicated to integrating empathy into workplaces, empowering leaders, and equipping individuals with tools for growth.
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With a mission to unlock potential through innovative coaching, leadership development, and learning solutions grounded in Positive Psychology, and Neuroscience, Brightfields operates in the UK, UAE, and Qatar, delivering services in English and Arabic to create meaningful change across diverse cultures.
Our Sustainable
Development Goals
Brightfields aligns its coaching and leadership programs with UN Sustainable Development Goals (SDGs) to foster well-being, inclusive workplaces, and ethical leadership.
By prioritizing mental health (SDG 3), workplace equity (SDG 10), and sustainable growth (SDG 8 & 16), we help individuals and organizations thrive while making a positive global impact.
SDG 3 By prioritizing employee well-being and mental health, Brightfields contributes to SDG 3's aim of ensuring healthy lives and promoting well-being for everyone.
SDG 8: Supporting employee well-being enhances productivity, reduces absenteeism, and fosters a positive work environment, contributing to SDG 8's goal of promoting inclusive, and decent workplace for all.
SDG 10: Prioritizing mental health initiatives ensures equitable access to resources and support, reducing workplace inequalities in line with SDG 10's aim of reducing inequalities within and among countries.
SDG 16: Creating an inclusive workplace culture that prioritizes mental health supports SDG 16 by fostering inclusive societies, providing access to justice, and building effective, accountable institutions.
"You give but little when you give of your possessions. It is when you give of yourself that you truly give."
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Gibran Khalil Gibran
GIVING BACK​
​​At Brightfields, we believe in the power of giving back to create meaningful change. That's why 10% of all our proceeds - not just our profits - are dedicated to supporting charitable causes. Our primary focus is on advancing education for underprivileged communities across the globe.
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If you’d like the proceeds from your project to support a specific organization close to your heart, we’d love to hear from you and make it happen together.