Why You, as a Manager in Dubai, Should Invest in Coach Training

Bahaa Malaeb
May 4
3 min read

In Dubai’s high-performance, fast-evolving business landscape, successful leadership is no longer about having all the answers—it’s about unlocking the potential in others. That’s why coach training has become essential for managers who want to lead with impact, retain top talent, and future-proof their careers.

1. Coaching Is the Secret of World-Class CEOs

Globally respected CEOs are increasingly turning to coaching to sustain high performance, make better decisions, and lead with clarity.

Sundar Pichai (CEO, Google) has spoken about the importance of listening and asking questions—both key coaching competencies.
Eric Schmidt (Former CEO, Google) famously said: “The best advice I ever got was to get a coach.”
Bill Gates emphasized on TED: “Everyone needs a coach. We all need people who will give us feedback. That’s how we improve.”
Indra Nooyi (Former CEO, PepsiCo) credited her leadership success to continuous self-reflection and feedback;principles central to coaching.

These are not just global figures. In Dubai and across the GCC, many C-level executives in government entities, banks, family businesses, and multinational companies have either undergone coach training or regularly work with executive coaches. The shift is clear: coaching is now a core part of top-tier leadership development.

2. Dubai Is Becoming a Coaching-Centric Economy

Dubai’s government and private sector leaders are embedding coaching into leadership development strategies. Initiatives like UAE Vision 2031 and Dubai’s D33 Economic Agenda stress innovation, talent development, and global competitiveness—all of which coaching directly supports.

📊 86% of organizations report positive ROI from coaching, and 70% note improved communication and performance (ICF Global Coaching Study).

Local organizations known to embrace coaching frameworks include:

Emirates Group
DEWA
Dubai Holding
Dubai Future Foundation
Leading investment firms and sovereign wealth funds

3. Coach Training Builds a Culture of Accountability and Innovation

Coach-trained managers shift from commanding to empowering. Instead of solving every problem, you learn how to help team members think critically, take ownership, and grow.

This builds:

Faster decision-making
Stronger engagement
Adaptive teams that thrive under pressure

These traits are especially critical in Dubai’s high-growth sectors like logistics, fintech, and hospitality, where agile, cross-functional teams are the norm.

4. Coaching Retains and Attracts Top Talent in a Competitive Market

In Dubai’s multicultural, mobile workforce, attracting and keeping the best talent is a daily challenge. Coaching helps managers create workplaces where people feel heard, trusted, and invested in.

💡 Companies with strong coaching cultures see 39% higher employee engagement and 13% better performance (Bersin by Deloitte).

When you coach your people, you’re not just managing them—you’re growing them.

5. It Future-Proofs Your Career

Coach training enhances:

Strategic thinking
Emotional intelligence
Leadership presence
Your personal brand as a people-first leader

With automation and AI transforming how work gets done, the ability to lead humans—not just processes—is a competitive advantage. Coaching equips you with those human leadership skills.

The World Economic Forum lists coaching, emotional intelligence, and resilience among the top skills of the future.

Final Thoughts: From Manager to Multiplier

Investing in coach training is more than self-development—it’s a strategic shift that turns you into a multiplier of performance, trust, and innovation. Whether you lead five people or fifty, becoming a coach-trained manager will elevate your leadership and strengthen your impact across your organization.

Explore the ICF-accredited Coach Training Program in Dubai

Our Certified Positive Leadership Coach (CPLC) program is designed for professionals in the UAE, Qatar, and across the MENA region.

Explore the full program and upcoming cohorts: https://www.brightfields.co.uk/cplc

Interested in our Coach Training Programs, and want to know more?

📧 Contact us at gcc@brightfields.co.uk

🌐 Visit: https://www.brightfields.co.uk

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